BigCommerce Review Summary
The name of the site/service itself should tell you what you need to know about it – It is for eCommerce stores who want to go big. BigCommerce supports this with as comprehensive a set of features that I’ve ever seen for online stores right up to support for B2B stores. There’s very little not to like, except perhaps pricing that’s hard to swallow. Even premium themes cost quite a fair bit.https://www.bigcommerce.com/
- Agile drag-and-drop website builder
- Customizable pre-built themes
- Complete mobile-responsive capability
- Supports coupons and discounts
- Bulk import tool allows easy migration
- Digital Wallet compatible
- Choose from over 65 payment gateways and supports over 250 currencies
- No transaction fees
- Pricing customization for B2B sales
- Analytics Dashboard has comprehensive reporting
- Supports cross-channel sales
- Integrates with WordPress
- Extensive and powerful APIs available
- Pricing can be prohibitive for new stores
- Limited add-on applications
- Complicated to migrate away from
Editor's Review & Recommendation
There are tons of online store builders around but most of them are website builders who have simply taken on another hat. Then occasionally, you come across a beast of a different type altogether and that is exactly what BigCommerce is.
From ground up it is obvious that BigCommerce is purpose-built and not intended for the average website. Yes, you can create a standard website with it, but it would be more involved than normal, leave a ton of features unused, and cost you a mint for no real purpose.
This website builder is only recommended for two categories of people. Those who are serious about their online stores and those who are helping extend functionality by developing apps or APIs for the platform.
For Newbies and Individual Bloggers
Again, BigCommerce is an extremely focused application and while anyone can sign up for it, there’s certainly the question of value. Newbies will be paying a steep price to get familiarized with online store environments. Bloggers, well, will be using perhaps two percent of the real features in BigCommerce.
For Freelancers and Small Businesses Owners
For much of the same reasons it isn’t suitable for newbies and bloggers, BigCommerce is also not suitable for small businesses or freelancers. True, there is an element of site building but the real power in BigCommerce is where online stores are concerned.
For Online Shops
By now many will realize that this is the category of users BigCommerce was built for. However, not all online stores are equal and there are smaller ones who can even get by with standard website builders which support eCommerce features.
BigCommerce is meant for serious competitors and has the features to prove it. Take for example multi-channel integration which enables a single store to cross sell across multiple platforms. The most telling feature though is the capability of supporting B2B customers in everything from payments to customized pricing for individual product SKUs.
For Agencies and Developers
Although developers may like a BigCommerce account to test scripts of apps they develop it really isn’t that necessary. An account here can be expensive to maintain unless you’re commercializing your site, so again, not great for this purpose.
Right from the get-go, BigCommerce is all about helping online stores make the sale. Even once you sign on this is telling by their limited themes and yet strong focus on items along the way such as analytics, revenue, product and orders. The world revolves around the sale here.
You will also find that their “Getting Started’ features will help guide you along rather quickly. This is good because there are so many options in BigCommerce that you will thanking everything you know for it. Luckily, there is a comprehensive support section as well.
Still, considering how many features they’ve packed into this site and how much it can do, it is surprisingly easy to get used to – just not to master.
BigCommerce Website Builder Hosting Uptime
BigCommerce Website Builder Hosting Response Time
BigCommerce Plans & Pricing